This blog began in response to a challenge thrown down by one of my favorite theater bloggers, Scott Walters, in his Theatre Ideas post The Need for Theatre R &D. My assumption from his post was that in order to create valuable insights about best practices for specific types of theater organizations, the best way to contribute to the field was to speak up about the ideas I’m developing as a director with my theater company and disseminate them across the internet. In hopes of elevating R&D (research and development) in the field at a localized level, my Field of Dreams concept was that that if I blogged it, they would comment.
While comments are still rare (but enthusiastically encouraged!) on the blog, I've noticed a big spike in readership after starting my social networking/marketing/technology-themed posts. Since I really like researching and writing about new technology, social networking and marketing, this only pleases me.
I believe theaters will greatly benefit from embracing new technology and social networking as a way to actively engage their audiences. Though I still write my blog posts with artists and theater companies in mind, they're very applicable to small businesses and individual artists trying to get exposure on the big, fat internet.
Of course, as a devoted Bardolotrist, I would be remiss to say I will not be blogging about Shakespeare or his plays. You'll find those by clicking on "Shakespeare" in the topic cloud at the right.
I believe theaters will greatly benefit from embracing new technology and social networking as a way to actively engage their audiences. Though I still write my blog posts with artists and theater companies in mind, they're very applicable to small businesses and individual artists trying to get exposure on the big, fat internet.
Of course, as a devoted Bardolotrist, I would be remiss to say I will not be blogging about Shakespeare or his plays. You'll find those by clicking on "Shakespeare" in the topic cloud at the right.
