I’ve been researching YouTube for a while now since the site seems to be growing at an incredible rate and is hugely important for SEO... but first:My college housemate got a YouTube partnership!
Currently, on a site that generates 3 billion views each day and adds 48 hours of content each minute, there were a little over 15 thousand partners worldwide by the end of 2010. And if you clicked on that last link, you’ll see that YouTube is working very hard to take care of its partners in the years to come, making partnerships all the more competitive.
The best part is that Hannah is succeeding by just being her lovable kooky self. We lived in the Hoyt Hall co-op while attending UC Berkeley and I can say with honesty, “yes, that is how she really is.” She was hardly ever drunk, mind you, but she was always hilarious. For those of you who haven’t seen her funny cooking series yet, watch now and learn to make tacos:
All Hoytians drink out of jars when the girl on dishes work shift is late. Good on you, Hannah!
4 Big Reasons to Have a YouTube Channel
Though I write this blog primarily for helping artists and theater companies, this topic is one that’s pretty much vital for all businesses.
1. Chance of Exposure: YouTube is the second largest search engine in the world and the most popular website for smartphone users. If you are trying to be found in as many ways as possible, loading quality content on to YouTube will help you!
a. YouTube Viewing Stats
i. YouTube mobile gets over 100 million views a day
ii. The YouTube player is embedded across tens of millions of websites
iii. YouTube's demographic is broad: 18-54 years old
2. SEO: Google owns YouTube, so if you type in search key words with visual cues like “show,” “demo,” or “video” into the google search bar, the top results will often be the YouTube videos with the best matched titles. For example, my search of “drunk cooking show” (without quotes) resulted in my friend’s first episode of My Drunk Kitchen as a video thumbnail. It wasn’t number one in the search result, but it was on the first page and the thumbnail was eye-catching amidst all the text-based links.
3. Sharing and Social Media: YouTube is a Social Media website. Videos are easy to share, embed and spread to friends. Hannah took off by sharing her video on Reddit, and things snowballed from there. However, even if you’re not looking to be viral (and I’d say that’s wise because viral is still very hard to achieve), YouTube enables your messages to be shared rapidly across the web and reach the audiences you desire.
a. Social Stats From YouTube:
i. Over 4 million people are connected and auto-sharing to at least one social network
ii. An AutoShared Tweet results in ~6 new youtube.com sessions
iii. Over 5 million people have found and subscribed to at least one friend on YouTube using friend-finding tools
4. Google +1 has Recently Been Added to YouTube: The google equivalent of the facebook “like” has been added to YouTube so that videos with a +1 from friends in your google network will be higher in your search results. This is very new, but will be very big in changing how you can be found in searches. More info on +1 and how to get one is available here.
YouTube: 4 Reasons Theater Companies Have an Advantage
1. You are part of creative talent networks with skills that will enable you to produce the highest quality content. Actors have the best communication skills and look the best on camera. Best of all, they’ll be the most willing to perform/present your content because it helps them get exposure and improve their resumes. Make-up, costume and hair artists will help get the people in your videos looking their best and set and lighting designers will improve the limited environment exposed to the camera.
2. You already know how to tell a story. Though you’ll only have fifteen minutes or less, you know how to break down text into important moments with messages that will captivate audiences.
3. You are used to producing content for an audience. Whether this is fiction or non-fiction, connecting with and entertaining audiences is all in a day’s work for you. Just make sure you adjust your skills for the camera; it’s like the stage, but much, much closer.
4. You are probably a Non-Profit Organization, and therefore can sign up for all of the perks available through YouTube's Non-Profit Program.
4. You are probably a Non-Profit Organization, and therefore can sign up for all of the perks available through YouTube's Non-Profit Program.
All stats mentioned without links were obtained from YouTube's statistics page and all images and videos contained in this post are courtesy of YouTube.com. To test the +1 feature right now, click on it underneath this blog post!
No comments:
Post a Comment